Serge Gainsbourg is a renewable resource of the French men’s wear, has a charged battery. For spring, Olivier Rousteing took advantage of the Volt. He loved Gainsbourg shuffling way with a dancer’s shoes, threw on a jacket, the frenchness of it all.
But the source material of mutates in the process. Basic elegance slip on ballerino apartments Rousteing is undeniable. For 2013 touch he threw monk straps at several marine and details how marinière stripes and logo applique crew remained, in tribute to the memory of one of the preferred venues, Gainsbourg Saint Tropez. But the main focus of the collection came from the collision of working overalls and mechanics overalls, worn with a Tweed Jacket that had a whiff of vintage Chanel. Only Coco never spun with metal chains size bike locks, or for that matter, applique denim on denim fabric to create the polyline. Regardless of the original inspiration, the end product was directly Rousteing ‘s. it’s bigger than me, he said, than any men’s collection, which he did.
For one thing, Rousteing completely change the silhouette of Balmain. He made it one of his goals in the season and leather jackets, Balmain best seller year round, got weaker and loucher. Buttons were mostly expelled. His clothes and even jackets now mostly wrap on the bias and oversized embroidered OBIS. Summa handmade was gilded jacket whose mastery Rousteing compared with couture. He has a collection of women’s clothes, but the hero products more and more, as do their way into men’s wear, thanks to the demand of the rock stars who come to Balmain in boutiques. A buyer, whose flashy is the highest praise.
But there are a lot of customers in addition to rock stars, and the question of who the Balmain customer is and what he wants one Rousteing wisely keeps asking. If you can Catch a new customer, you can broaden the base and investment is an investment in the long term. It will work? Such questions have no immediate answers. Reduced prices for Balmain in most entry level product.
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