Always fresh and creative, Diesel comes up with at least 50 new designs and washes for their denim every year. Diesel makes much more than just jeans though. Their women and men's casual clothing is very popular, and they've expanded into footwear and children's wear. They have also licensed their brand for leather accessories, eye-wear, jewelry, and perfume, and in 2008, even a Diesel car, the Fiat 500. The Diesel car is the result of collaboration with Fiat, and only 10,000 of these limited edition cars are available starting November 2008. But it's the denim jeans with the unmistakable red stitching on the back pockets that have brought them fame, fortune, and international attention.
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